Blog
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Selling out on launch day isn’t exciting, it’s expected
Guess what? Microsoft’s Surface Pro tablet sold out on launch day. Are you surprised? You shouldn’t be. No, I’m not suggesting the Surface Pro is such an awesome tablet that you should have expected it to sell out. That may or may not be true, but the reality is that selling out on launch day…
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How Oreo stole the show at the 2013 Super Bowl
The Super Bowl is a perennial showcase of innovative, high-impact, and very expensive television ads. Each year is an exercise to try and outshine previous years, or at least be the most talked about ad of the night. For Super Bowl XLVII, though, the most talked about ad of the night didn’t air on television,…