Facebook

  • Facebook’s ‘experiment’ isn’t evil, it’s just marketing 101

    Facebook’s ‘experiment’ isn’t evil, it’s just marketing 101

    Facebook is taking a lot of heat after revelations that it conducted experiments with user’s social network newsfeeds. The outrage is unjustified, though. All Facebook really did is AB testing. It’s Marketing 101, and it’s used by a variety of industries for various purposes. First, a little background on Facebook’s transgressions. According to a study…

  • Think twice before you accept that ‘friend’ request

    Think twice before you accept that ‘friend’ request

    Have you ever received a request to connect on a social network from somebody you don’t know? If you’ve been using social networks for more than a few weeks, the answer is most likely, “Yes”. How you respond to such requests could expand your social network and open new horizons and opportunities for you, or…