Purple WiFi

  • Purple WiFi lets businesses trade free wireless for valuable customer data

    Purple WiFi lets businesses trade free wireless for valuable customer data

    Thanks to McDonald’s and Starbucks, free wireless networking is available every 200 yards or so, at least in metropolitan areas of the United States. Still, many merchants—especially smaller “mom & pop” establishments—don’t provide the service. Purple WiFi has a business model that can help these businesses offer free Wi-Fi, and seems like a win-win for both…